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Who Are We?
Neil Liversidge, Managing Director of West Riding Personal Financial Solutions Ltd
Neil Liversidge, MD

West Riding Personal Financial Solutions Limited 
is registered in England as Company Number 5142989. The Registered Office is at 17a Sagar Street, Castleford, West Yorkshire, England WF10 1AG and West Riding is directly authorised by the Financial Conduct Authority as firm number 402246. Based in the centre of town and surrounded by ample parking, West Riding is the premier firm of Independent Financial Advisors in Castleford offering completely independent advice on all areas of personal finance including savings and investments, pensions, life assurance, tax planning and all forms of protection. To discuss how we can help you please contact us on 01977 808600, email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it  or Skype neil.f.liversidge.
West Riding is a family business co-owned by Neil and Linda Liversidge. Our front desk is run by Miss Toni Pearce who was born in Lincolnshire and grew up in Scotland. Toni has been with us since 2011, is Neil's Personal Assistant and is in charge of all existing business administration.  In 2013 we were joined by our Operations Manager Mrs Charlotte Kelso.  Charlotte previously worked for 17 years with HSBC and is a fully qualified Equity Release Advisor.  Linda Liversidge is West Riding's Company Secretary and previously worked for many years in a major Leeds law firm.  Neil Liversidge, West Riding's Managing Director, has worked in financial services since 1980.  He is also an elected Director of APFA, the UK's national Association of Professional Financial Advisors. His experience includes five years in charge of investment research at a major network where, as the ‘advisor to the advisors’, he provided research and guidance to more than 1,800 IFA firms throughout the UK. 
Protecting Our Clients
In an environment where fraud is now rife and the authorities don't appear to take it seriously, protecting our clients is our number one priority.  Anyone can say that but we really do it - here's the proof:



Service Tailored To Your Needs
We understand that decisions affecting your financial future are amongst the most important you’ll ever make so we’ll give you the time and attention you need.  We offer an exploratory first meeting here at our premises at our expense at which we will conduct a thorough fact-finding exercise.  Once we understand your situation and what work is needed we shall be able to tell you what any cost is likely to be.  We provide all recommendations in writing and will work as necessary with your solicitor, accountant or other professional advisors to ensure our advice fits with theirs. We place the highest importance on total client confidentiality and most important of all we tell it like it is in plain English.  All fees are agreed in advance so there are no nasty surprises.  We are not expensive but we do deliver value. We also believe our FairFees Promise makes our fees amongst the most competitive in the profession.

The Importance of Our Independence
'Restricted' advisers are limited as to the products, funds and services they are able to offer.  Some of the large national firms can only offer you their own in-house products and funds or those of other firms with whom they have some form of reciprocal arrangement.  This inflates their profits but often camouflages the total cost to clients of their services.  We act on your behalf and in your best interests. All our charges are completely transparent and being independent we are free to access products funds and services from the entire market. We are not limited to recommending only the products of an associated or parent company because nobody owns West Riding apart from the Liversidge family; unlike restricted firms, nobody can force us to place business with any particular product provider.

The Media
We have the privilege of being regular contributors to BBC programmes. These have included BBC Radio 4's Money Box and BBC TV's Panorama.  On BBC Radio Leeds Neil Liversidge is the 'Money Guru' answering listeners' money questions and commenting on financial matters every Thursday afternoon with Andrew Edwards' from 1.30 to 2.00pm at http://www.bbc.co.uk/programmes/p00bdc2t. Each show is available for a month via the BBC's Listen Again facility.