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Castleford's Leading Independent Financial Advisors

West Riding Personal Financial Solutions Limited is directly authorised by the Financial Conduct Authority as FCA firm number 402246 registered in England as Company Number 5142989. The Registered Office is at West Riding House, 6-8 Commercial Street, Castleford, WF10 1DG. You can check our FCA Register entry here: https://register.fca.org.uk/s/firm?id=001b000000MfWIwAAN.  Managing over £80m in client assets, West Riding is the only completely Independent Financial Advisor firm in Castleford. Surrounded by ample and low-cost parking, we advise on all areas of personal finance, including life assurance and all forms of protection, savings and investments, tax planning, pension fund management, drawdown and annuities. To discuss how we can help you, please telephone us on 01977 808600 or email  This e-mail address is being protected from spam bots, you need JavaScript enabled to view it . You can also find us on Facebook at https://www.facebook.com/West-Riding-Personal-Financial-Solutions-Ltd-1992039537762653/.  

SCAM WARNING: Somebody is 'spoofing' our phone number.  There is nothing we can do about it but we have reported it to our telecoms provider and ActionFraud.  Number spoofing is yet another increasingly common fraud.  The chance of these fraudsters happening to call one of our clients is small, but we do want you all to be aware. We will never phone anyone out of the blue asking for bank details or a money transfer. 

West Riding is a family business co-owned by Neil Liversidge (Managing Director) and his wife Linda (Director and Company Secretary)
. Linda previously worked for many years in a major Leeds law firm and was the co-founder of the company in July 2004.  Neil has worked in financial services since 1980 and is an elected Council Member of PIMFA, the UK's Personal Investment Management & Financial Advice Association.  Neil's previous experience includes five years in a major UK merchant banking and life assurance group, ten years in private client investment management at major regional and national firms, and seven years in charge of investment research at what was then the UK's largest national adviser network, DBS Management PLC.  At DBS, as the ‘advisor to the advisors’, Neil provided research support and guidance to more than 1,800 IFA firms and 4,000 individual advisors throughout the UK.  Our Operations Director Toni Turton, joined us in 2011 and manages our administration team. Adviser Nikita Kyle joined us in 2016 and Administrator Millie Spargo in 2020. 


As has been the case throughout the pandemic, Neil continues to be in the office until 8pm most evenings for any clients needing personal phone discussions and is available on his mobile 24/7 as usual. We have kept the office open and fully functioning throughout the COVID-19 emergency. Most staff are now working from the office most days and we are answering all calls within three rings, but the product providers with whom we deal, especially insurance companies, are still subject to serious delays. Typical product-provider call-waiting times are 90 minutes-plus.  For that reason, we have instructed all staff only to phone providers in cases of dire necessity.

Professional Adviser reports on our latest success:

Citywire's survey shows our fees are vastly lower than those of our competitors: https://citywire.co.uk/new-model-adviser/news/how-12-top-firms-charge-for-advice/a1278801/print?section=new-model-adviser

Our Service Tailored to Your Needs
Toni Turton
Toni Turton
For clients, West Riding aims to deliver the optimum combination of results, service and value-for-money. We understand that decisions affecting your financial future are amongst the most important you’ll ever make so we’ll give you the time and attention you need.  We offer an exploratory first meeting here at our expense during which we will conduct a thorough fact-finding exercise.  Once we understand your situation and what work is required, we shall tell you in writing what the cost will be.  All fees are agreed in advance.  We are not expensive, we deliver value, and our FairFees Promise makes West Riding one of the UK's most competitive firms of its type. We provide all recommendations in writing and are happy to work with your solicitor, accountant or other professional advisors to ensure our advice fits with theirs.  Most important of all, we tell it like it is, in plain English.  

The Importance of Our Independence
'Restricted' advisers are limited as to the products, funds, and services they are able to offer. Most 'appointed representative' firms are restricted, as are most of the large national firms, meaning they can only offer you their own in-house products and funds, or those of other firms with whom they have some form of reciprocal arrangement.  This inflates their profits but often camouflages the total cost to clients of their services.  We act on your behalf and in your best interests only. All our charges are completely transparent and because we are independent, we can access products, funds, and services from the entire market. We are not limited to recommending only the products of an associated or parent company because nobody owns West Riding apart from the Liversidge family. Unlike restricted firms, nobody can force us to place business with any particular product provider. Here's what the BBC's Paul Lewis says about non-independent advice: https://www.moneymarketing.co.uk/paul-lewis-i-would-never-recommend-a-restricted-adviser/?cmpid=pmalert_5386150&utm_medium=email&utm_source=newsletter&utm_campaign=mm_daily_news&adg=90A2C618-02E4-4EBB-B375-64A690ED8BD9

The Media
Neil Liversidge is a regular contributor to BBC programming and has appeared on BBC Radio 4's Money Box and BBC TV's Panorama.  For an exceptionally long 8-year run on BBC Radio Leeds, Neil was the station's 'Money Guru', answering listeners' money questions and commenting on financial matters in a regular weekly slot with one of BBC Local Radio's most distinguished broadcasters, Andrew Edwards.  In the print media, Neil wrote a monthly column for over five years in the trade magazine Money Marketing. His letters and articles have also been featured in many other publications.

Protecting Our Clients 
We don't like scammers. In an environment where fraud is now rife and the authorities don't appear to take it seriously, protecting our clients is our number one priority.  Anyone can say that, but we really do it. Here's the proof: https://www.unbiased.co.uk/news/your-front-line-of-defence-against-investment-fraud/5892 https://www.ftadviser.com/2016/06/23/ifa-industry/companies-and-people/adviser-reveals-how-he-caught-suspected-pension-scammer-LOWwSKtVC8ousw56cMyQXO/article.html  In his time at DBS, Neil 'blacklisted' Imperial Consolidated and the Ostrich Farming Corporation (OFC) which were both later revealed as frauds. At West Riding, in 2010 Neil alerted the regulator to a fraudulent scheme being promulgated in northern England, which falsely claimed to be backed by the US Federal Reserve. The story made front-page news in the trade paper FT Adviser. The adviser promoting it was de-authorised. In 2019 the BBC reported on how we warned the FCA about LCF in 2015: https://www.bbc.com/news/uk-england-47454328 . The Guardian reported it https://www.theguardian.com/business/2019/mar/29/one-of-the-biggest-financial-scandals-around-fca-criticised-over-lcf and also the FT https://www.ft.com/content/f1efe506-4c7d-11e9-bbc9-6917dce3dc62 and the Telegraph: https://www.telegraph.co.uk/business/2019/04/02/fca-accused-lapdog-not-watchdog-faces-heat-lcf-scandal/.  We even got a favourable mention by Roger Godsiff MP in the House of Commons: https://www.parliament.uk/business/publications/written-questions-answers-statements/written-questions-answers/?page=1&max=20&questiontype=AllQuestions&house=commons%2Clords&uin=240658 

Claims Management
We offer an ethical claims management service. Here's just one our successes: https://www.ftadviser.com/2016/08/31/regulation/adviser-helps-client-who-lost-of-pension-pot-Dq0JlYkEhY4tlxu5RbpLcO/article.html.  One well-known claims firm that advertises in the press and on TV would have charged £24,000 for that work. We charged just £750.  We have a 100% success rate and our charges are typically only a tiny fraction of what so-called 'claims management companies' charge. 

A Great Place to Work!
For colleagues, we aim to promote achievement, to support self-improvement and to reward effort through a fair, equitable and transparent pay structure. We are continuing to build and strengthen our team so we are always glad to hear from both established financial services professionals and would-be newcomers who would like to make a career in financial services. Please send CVs to  This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .